Management
The CarDomain Team

Glenn Rogers
CEO
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A graduate of York University, Glenn has a background in media and publishing and has held a number of senior positions in major magazine and newspaper organizations. He has also successfully partnered with private equity firms to acquire, operate, and divest media companies. | ![]() |
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Founder
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Alex has always been fascinated by things that go fast. When not contributing to building the CarDomain community, his main job is running WhitePages.com. He holds BS and MS degrees from Stanford University. | ![]() |
Rob Einaudi
Editor-in-Chief
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Rob came to CarDomain in 2006, after working at a variety of Internet and technology companies in San Francisco and Seattle. In addition to having an extensive writing, editing and project management background, Rob is a lifelong car enthusiast and Mopar fanatic. Rob received a B.A. in English from Stanford University and a M.F.A. in Creative Writing from the Iowa Writers’ Workshop. | ![]() |
Jen Dunnaway
Editor
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Jen has a background in teaching, and has earned degrees at University of British Columbia and Cornell while working jobs in service garages in the US and Canada. As Editor, she writes and edits content for both CarDomain and Streetfire, provides motorsports coverage, and works with the membership communities of both sites. | ![]() |
Jeremy Farber
Chief Technology Officer
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Jeremy studied computer science at Troy University, and has held software engineering positions in the telecommunications and finance industries. He co-founded StreetFire, the first site dedicated solely to automotive enthusiast video. And as CTO of CarDomain, he continues to blend his passions for technology and automotive content. | ![]() |
Karan Singh
Product and Content Specialist for StreetFire
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Karan is a Product and Content specialist with over 10 years of user interface design and usability experience. He studied Computer Graphics Technology and Computer Technology at Purdue University, and is in addition an avid automotive and motorcycle enthusiast. | ![]() |
Scott Ellison
Sr. Software Engineer
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Scott was a student in West Coast University’s Master’s Program in Computer science, and has over twenty-five years’ experience in electronics and software development. As a lifelong tech entrepreneur and consultant, he has worked on everything from coin-op arcade games to missile test systems. | ![]() |
Keith Boster
Director of Software Engineering
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Keith’s background is in Computer Graphics, Unix, and Java, and he has worked with many other programming languages and databases. He was the senior developer and architect for MySpace.com, which he built from concept all the way up to 200 million users. He is a Mitsubishi guy and loves older Japanese cars. | ![]() |
Steve Crane
Lead Senior Creation Manager
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Steve has over twenty-five years experience in electronics and software development. He holds a B.S. Mathematics from University of Oregon. | ![]() |
Michael F. Robleto
West Coast Advertising Director
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Michael is a 15 year veteran in media, marketing and advertising with a focus on male-targeted 16-34 year old focused mediums. Ten years in advertising sales and management for titles like Motor Trend, Hot Rod, Super Street and European Car magazines gives Michael a solid foundation in what moves this elusive consumer group. | ![]() |
Michelle Paz
Office Manager & Staff Accountant
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Michelle’s love for cars runs deep as her family owns one of the largest collision repair facilities in Southern California. She has over 10 years of experience supporting senior executives and managing businesses. She has an Associate of Arts Degree from Cypress College. | ![]() |
Kelly Van Kirk
Director, Advertising Operations
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Kelly has 16 years of experience in IT and has run Ad Ops for entertainment and media properties for the last five years. He holds a BA in Theatre from Illinois State University. His dream car is a 1968 390 V8 Ford Mustang. | ![]() |
Walter “Butch” Lahmann
National Ad Director
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Butch literally grew up in the automotive aftermarket industry with his family’s business, American Specialty Equipment Corp., on Long Island and was working as the company’s Marketing Director by age 25. Butch joined CarDomain Network in 2009 and is currently the National Sales Director. Butch holds a BA in Management from Hartwick College, Oneonta NY and an MBA in Total Quality Management from Dowling College. | ![]() |













