Social Networking Success Fuels CarDomain to Launch New Brand Pages
Largest car enthusiast site adds ‘Fan Pages’ to connect users with the auto-related products they love and use the most.
Los Angeles, California– October 26, 2010 — CarDomain, the ultimate social networking site for car lovers, today introduced its exclusive Brand Pages to directly connect the parts industry, as well as manufacturers and dealers of new and used cars with CarDomain’s two million users. Launched in time for SEMA, (the annual after-market trade show), the Brand Pages are similar to Facebook Fan Pages, to allow for ongoing dialog about all things automotive. Through Brand Pages, the auto industry will have new targeting opportunities for their content and provide CarDomain’s more than 2 million users with information about new products and brands through trusted referrals and the insights of the car-focused community.
“Brand Pages represent a completely new way for aftermarket auto brands to advertise online,” says Glenn Rogers, CarDomain CEO. “Until we introduced these highly targeted pages, there has been no direct way to connect our users to the brands they love. Now these brands can become part of the social networking conversation on a daily basis.”
CarDomain users represent over 800 brands and have installed over 4 million auto parts in the last ten years. On CarDomain.com members also share and document all the installs and upgrades they perform on their own rides. Starting now, CarDomain will expose and publish this current and archived information, making it available on the new Brand Pages so advertisers have a direct line to the car enthusiasts who use their products the most.
Rogers adds, “Even more importantly, with access to this valuable data, advertisers can see who is not using their product and offer incentives directly to a new prospective consumer. We see this as being a very important piece of marketing information that enables our advertisers to be more effective moving forward.”
CarDomain.com operates the web’s largest social networking site for auto enthusiasts with two million registered users and 750,000 custom rides profiles. CarDomain was founded in 1998 and has built the largest database tracking the behavior and purchasing patterns of automotive enthusiasts. The company is based in Los Angeles. For more information on CarDomain Networks or their new Brand Pages, visit http://www.cardomain.com.
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