SPECIFICATIONS
This Technical Specifications sheet serves as a guideline for submitting ad creative to CarDomain.com. The file size, dimensions, and animations runtimes displayed in the tables below are the maximum allowed. Rich media assets have special instructions and require a static .gif image to serve as a back-up. CarDomain currently uses Atlas Solutions for ad serving. For more information please contact advertising@cardomain.com.
Standard IAB Ad Unit
Dimensions
File Size
Rich Media
3rd Party
Rich Media
Rich Media
Maximum
animation
length
animation
length
Expansion
Dimensions
(direction)
Dimensions
(direction)
Leaderboard
728 x 90
40K
yes
yes
15 secs
728 x 270
(down)
(down)
Medium Rectangle
300 x 250
40K
yes
yes
15 secs
n/a
"L"
Ad package of synchronized Leaderboard and Medium Rectangle
Ad package of synchronized Leaderboard and Medium Rectangle
728 x 90;
300 x 250
300 x 250
40K
yes
yes
15 secs
n/a
Pre-Expandable
Included in L+ Ad package
Included in L+ Ad package
990 x 40
40K
yes
yes
15 secs
990 x 300
990 x 600
(down)
990 x 600
(down)
Page Skinning
Included in L++ Ad package
Included in L++ Ad package
1600x1200 BG
120K
no
no
n/a
n/a
Inverse "L"
300 x 250;
728 x 90
728 x 90
40K
yes
yes
15 secs
n/a
Detail Note for All Above Units:
• Animation limited to 15 seconds with no looping unless by specific user-initiated action such as a mouse click
• Expanding units allowed with a visible (X CLOSE) button
• Email Newsletter contains a 300 x 250 Medium Rectangle
• Audio Stop/Mute and Start buttons are required and user-initiated by mouse click
• Animation limited to 15 seconds with no looping unless by specific user-initiated action such as a mouse click
• Expanding units allowed with a visible (X CLOSE) button
• Email Newsletter contains a 300 x 250 Medium Rectangle
• Audio Stop/Mute and Start buttons are required and user-initiated by mouse click
Video
Dimensions
File Size
Rich Media
3rd Party
Rich Media
Rich Media
Maximum
animation
length
animation
length
Expansion
Dimensions
(direction)
Dimensions
(direction)
Streaming Video Panel
300 x 225
40k
yes
yes
30 secs
n/a
Detail Note for Video Units:
• Display within IAB Ad unit
• Video limited to 30 seconds with no looping unless by specific user-initiated action such as a mouse click
• 40k initial load and up to 100k streaming
• Audio Stop/Mute and Start buttons are required and user-initiated by mouse click
• Display within IAB Ad unit
• Video limited to 30 seconds with no looping unless by specific user-initiated action such as a mouse click
• 40k initial load and up to 100k streaming
• Audio Stop/Mute and Start buttons are required and user-initiated by mouse click
Flash Instructions
- Do not hard code a URL into a Flash ad
- Use an invisible button to cover the entire click area of the ad and attach the following code into the button action:
On (release) {
getURL (clickTag, "_blank");
}
- This click Tag will allow our ad servers to recognize and track traffic from user initiated clicks
- If you have any questions concerning this please email advertising@CarDomain.com
JavaScript and HTML
- Code should conform to HTML 4.01 spec
- Only reference and manipulate HTML that was provided with the ad, e.g., don't change style of the HTML
< BODY > element - No JavaScript line comments ( // ); use /* */ instead
- Avoid document.write (or document.writeIn)
- Minimize use of global Java Script variables and functions; scope to custom packages instead
- No SGML comments:
- All JavaScript statements must be terminated by a semicolon (;)
Accepted Rich Media
The following has been aproved as acceptable Rich Media companies: adInterax, Point Roll, Flash*, Eyeblaster, CheckM8, Unicast, Klipmart, Eye Wonder, and DART Motif.*Rich media not listed in the accepted rich media list must be approved upon successful testing.
